CREATIVITY AS AN ECONOMIC FORCE?
F R A N K
F I S C H E R
For around a decade, the Cultural and Creative Industries initiative of the
German Ministry for Economic Affairs and Energy has striven to
bring thepolitical arena’s attention to the importance of the cultural and creative
sector in both cultural and economic terms. This industry and
its 11 creative subdisciplines generate annual sales of EUR 150 billion, and thus
carries almost as much weight as the automotive industry. But where is
the awareness of this fact?
One man wants to change all that: Frank Fischer, Head of the Department
of Culture and Creative Industries at the
German Ministry for Economic Affairs and Energy, Berlin.
T H E B I L L I O N - E U R O
A M B A S S A D O R
Frank Fischer is Senior Ministerial Counsellor of the German Ministry for Economic Affairs and Energy and heads the German government’s Cultural and Creative Industries initiative (Kultur- und Kreativwirtschaft, KKW). Loosely put, he is the creative industry’s ambassador to the Ministry. Frank Fischer is a conduit for communication on a wide range of issues between the Ministry and 11 sub-disciplines from film to design. His passion for his work is immediately evident from a glance at his office, where contemporary art offers a welcome diversion from the traditional dreary interior of a public authority. When Frank Fischer begins to talk about designers and art, he casts off his ministerial cloak and enthusiastically describes travel to the Biennal at Venice or the Gallery Weekend in Berlin. As a professional, he confronts the following question: what is the Ministry actually doing for the booming creative industry?
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